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Learn more about my books at ShoshannaEvers.com

Tuesday, December 21, 2010

Managing a Blog Tour

Hello Fellow Writers!

So I had my second Ellora's Cave book come out (Ginger Snap), and in anticipation of its release I planned a blog tour.
I planned poorly, and I didn't manage it very well. In fact, I'd say I did such a poor job of it that the goal of this post is to show you how you can avoid the mistakes I made.

Mistake 1. Not writing down where and when I was blogging. 

Basically I'd be in contact with an author or blogger, and if they suggested I guest blog, I sent them a blog to be posted at their convenience. Every author told me what date I'd be up, but I didn't write it down in one central calendar area, so I overbooked myself and had numerous blog posts on the same day, and didn't give each the promotion they deserved.

Mistake 2. Not checking the blogs to chat with commenters

Because I forgot I was up on a blog somewhere, I also forgot to read and comment, which is a major internet faux-pas.

Mistake 3. Not promoting the blogs I was on well enough.

The day the blog post came out, I should have been on Twitter and Facebook and all my yahoo loops inviting everyone to check it out. That's one of the reasons people have other authors guest blog - to bring new people to their site. And I failed miserably at that. Sample Tweet: "Ack! I forgot I was @PaigeTyler's blog! Here's the link!" Yup, I suck.


Mistake 4. Not spacing out the blog posts

This relates back to Mistake 1. I didn't keep track and I didn't space properly, so not one blog got my individual attention and promotion. Stupid stupid.

That's it, folks. I learned a lot from this experience, and I plan on getting it right when my next book, Hollywood Spank, comes out.

For anyone interested, here's some links of blogs I posted on:

Flirty Author Bitches: http://flirtyauthorbitches.com/2010/12/16/put-the-ginger-up-my-what/

Paige Tyler, Nice N Naughty; http://nicennaughtyauthors.blogspot.com/2010/12/ginger-snap-new-from-shoshanna-evers.html

Berengaria Brown: http://berengariasblog.blogspot.com/2010/12/shoshanna-evers.html

Kate Hill: http://kate-hill.com/blog/?p=671

Cindy Jacks: http://cindyjacks.blogspot.com/2010/12/coverama-shoshanna-everss-covers.html?zx=511bf7f2a69ca5b

EroticaForAll: http://eroticaforall.co.uk/new-erotica-releases/new-release-ginger-snap-by-shoshanna-evers/

Lily Harlem: http://lilyharlem.weebly.com/other-awesome-authors.html

And of course, on my own website and blog, here: http://www.shoshannaevers.com/2010/12/ginger-snap-now-available.html

and here: http://www.thewriterschallenge.com/2010/12/release-day-ginger-snap-my-2nd-book.html

6 comments:

  1. LOL!For my first book, I was so new that I had barely anything to keep track of. For Ginger Snap I made a bunch of avoidable mistakes with the promo that I should be able to remedy. Third time's the charm, right? LOL

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  2. This is good info to know, now that my book is on a blog tour! I think even though you made a few mistakes, you still did a great job because you got your book onto so many blogs, so don't be too hard on yourself!

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  3. Thanks Nora! And you can be on this blog too if you'd like. Email me and I'll send you some interview questions!

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  4. Thanks for sharing! I'm kind of freakishly organized. Usually. I've got a 2011 caldendar going for my upcoming release. I got real energetic about scheduling things right when I sold. Now that I have my release dates I need to find a few more places to blog. Will get on that after the holidays!

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  5. You're always welcome on The Writer's Challenge, Wendy! Just let me know!

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