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I'm updating weekly-ish and whenever something exciting happens, so please come back often, browse the archived information,
and use the search feature to find information!
Learn more about my books at ShoshannaEvers.com

Monday, September 1, 2014

Writing, Marketing, Publishing: Shoshanna on Youtube, new video!

I was interviewed for an hour by Tom Corson-Knowles about
writing, marketing, and publishing! 

It was streamed live on Jun 23, 2014 at ebookpublishingschool.com  

Certain tidbits you'll find include (time marks are approximate):

My best tips and practices for writing and publishing a quality book (throughout!) :) Plus...
  • The value of outlines for a pantser (10:55)
  • How I doubled my daily word count (11:55)
  • About Revising: Writing is Rewriting! (17:00)
  • How I Launch a New Release (30:30)
I hope you enjoy it! 

From Tom Corson-Knowles, on Youtube: "Shoshanna Evers is a New York Times and USA Today Bestselling author. She's written several novels, novellas and short stories including The Man Who Holds the Whip.

he has written in contemporary romance, romance and erotica. In today's show, Shoshanna shares a glimpse into her creative process and some of her top tips for creativity, writing, rewriting and editing, and marketing."

Show Notes:
Learn more about me at ShoshannaEvers.com

The Man Who Holds the Whip (my contribution to MAKE ME): http://www.amazon.com/Man-Who-Holds-Whip-ebook/dp/B00ALOIYY4/?tag=shoshevers-20

Blog post about changing a book title for a self-pub book without losing your reviews: http://www.thewriterschallenge.com/2014/06/changing-book-title-for-self-published.html

The Pulse Trilogy from S&S Pocket: http://shoshannaevers.com/post-apocalyptic-dystopian/

The Enslaved Trilogy from S&S Pocket: http://shoshannaevers.com/the-enslaved-trilogy/

Sexily *Evers* After... ShoshannaEvers.com
New York Times and USA Today Bestselling Author

Sign up for my newsletter to hear about new releases first, and read excerpts you won't find in the sample pages!

Thursday, July 31, 2014

Self-Publish Your Book Cheap, not Cheaply

I've been seeing far too many new authors publish with vanity presses and spend huge amounts of money, when they could do it themselves for much less, and end up with a better book.

These "self-publishing houses" which promise to publish you for thousands of dollars are, IMHO (and I'm not alone in feeling this way) such a rip off! 

Why yes, I will name names. I have to, since this post is meant to keep you from getting ripped off. In particular, I'm talking about:

  • Author Solutions (and its imprints, many listed below)
  • Author House
  • iUniverse
  • Outskirts Press
  • Xlibris
  • Trafford Publishing 
  • and if you want to add one in the comments, feel free. There are more than I listed here.

Here's a few articles about the real deal with them:


Let's compare what most of these guys are offering for $999 against what the real cost is when I self-publish. Sometimes these vanity presses offer "basic" packages for paperback and ebook for $699, or packages that essentially just format your ebook and put it up for you, for $499 (or this one that doesn't even offer everything on the list below). I've seen these books and IMO they almost always do a really bad job, and, there are tons of articles about how they don't pay the royalties they should, which you might want to Google around for. Just put the name of the vanity press + Scam into Google).

"All Diamond books include" (for $999):
  • standard interior black & white layout: real cost is $50 for ebooks at Ebook Formatting Fairies (I've used them before and love them)
  • an ISBN number: free at the retailers (Createspace and Smashwords (which distributes everywhere but Amazon), and Amazon, and B&N
  • a price-embedded barcode: free with free Createspace (I use them for all of my self-pub paperbacks.) 
  • and unlimited wholesale printing, fulfillment, and distribution via Amazon, Barnes & Noble, Ingram, Baker &Taylor, Bertram, and others: free with Createspace and Smashwords (to reach everyone on that list plus more, except Amazon), and Amazon, and B&N
  • Paperback formatting: real cost is $50 for print layout for Createspace at Ebook Formatting Fairies or use a company from Mark's List
  • Standard web page: free with Wordpress, or $50 to have one made for you by Winterheart (I've worked with them before I started spending more money) $13 for custom domain name with GoDaddy. Get the domain for even cheaper with these promo codes.
  • Cover (they offer a basic style you add your name to): To do exactly what they offer, you can use Createspace cover creator here for free. For a professional cover, it's $69 - $250 for a one-of-a-kind cover from SelfPubBookCovers.com (full disclosure: I own that company, but you can go anywhere, it's your choice), or even cheaper depending on who you go with. Here's a list which includes cover designers and formatters, too: http://www.smashwords.com/list
  • Press release: they don't appear to even offer distribution! Writing a press release is easy, and that's all they're offering you. So that's free. And at PRWeb, it's $99 with distribution everywhere. http://service.prweb.com/pricing/
  • Audio excerpt: pointless unless you have an audiobook, which you can have made for free using a royalty share with the narrator at ACX.com
  • 10 author paperback copies: costs about $3 per book using author discount at Createspace, so $30. 
In conclusion, they are offering for $999 what would cost you $130 total for ebook formatting and some author copies - the rest of the "package" is just free stuff already available to you if you know where to look, which now you do!

You can get the same things, but WAY BETTER and more professional AND have pros do it all for you, for a grand total of less than $300 plus the cost of a cover (they aren't giving you a cover anyway, they're offering the same tool that you can get at Createspace cover creator here for free), but a pro cover adds anywhere from $50 to $250. So you'd spend a total of $300 - $550 (high end includes highest cost cover), and you'd have all the control, all the royalties sent directly to you, and have a better product.

Hopefully this post will help new writers who want to self-publish and don't know where to start, save over $500.

Hiring an editor is always a big add-on expense at these publishers, but you can hire your own developmental or line editor for much cheaper, and also get a better manuscript!

Even if you don't go with an editor, and instead use critique partners and beta readers, I highly recommend hiring a copyeditor to help you make the actual book error-free. That costs about 2 cents a word. Just google around, I found this one online with good testimonials, but you can find more copyeditors on your own: http://revisionfairy.com/small-business-writing-consultant/copy-editing-services-order/

I wish you all the best. My goal with this post is help other authors keep their costs down and avoid getting ripped off.

Shoshanna Evers

Monday, July 28, 2014

Release Day for The Tycoon's Convenient Bride...and Baby!

It's release day for The Tycoon's Convenient Bride...and Baby!

Even better, it's on sale for just 99c for only a few more days before it goes up to $3.99!

The Tycoon's Convenient Bride...and Baby by Shoshanna Evers

Release Day Romp The Tycoon's Convenient Bride...and Baby by Shoshanna Evers
Release Day Romp!

I'm giving away prizes to a bunch of winners - including a $25 Amazon or B&N Giftcard, signed paperbacks and ebooks of another sexy tycoon romance - Snowed in with the Tycoon.
Please show these awesome Book Bloggers support, check them out, and enter to win!

The Tycoon's Convenient Bride...and Baby by Shoshanna Evers Blog Tour and Giveaway
Blog Tour!
PLUS I'm doing *another* big giveaway for a $50 Amazon or B&N Giftcard during my blog tour, from July 28th - August 8th!
Get The Tycoon's Convenient Bride...and Baby while it's still only 99c:  
After her brother and his wife go missing and are presumed dead, Lauren Peters plans to raise their infant daughter. Her brother’s will, however, stipulates that baby Callie can only be raised by a married couple. Lauren’s as single as they come.

 Mack Hansen can’t stand idly by while his business partner’s baby is thrown into a foster home. As he sees it, there’s only one solution—he and Lauren will marry for the sake of the baby—and he’ll keep his attraction to her at bay.

 Lauren knows that Mack is all about business, including their marriage of convenience. But her unexpected feelings for him have her turned upside down. With passion sizzling between them, can Mack keep Lauren from stealing his heart…and becoming his wife for real?

Friday, July 11, 2014

New Excerpt from The Tycoon’s Convenient Bride… and Baby

Check out the excerpt Entangled posted from The Tycoon’s Convenient Bride… and Baby!

I'm so excited about this book! :) It releases July 28th and is available for preorder.

Sunday, June 22, 2014

Cover Reveal for The Tycoon's Convenient Bride...and Baby!

Coming July 28th, 2014 from Entangled Indulgence!

The Tycoon’s Convenient Bride… and Baby
a sexy contemporary romance by Shoshanna Evers

Thank you to all the book bloggers who participated in the Cover Reveal! You rock!
If you want to participate in the Release Day Romp that includes a tour-wide 6-prize giveaway. 
The Tycoon's Convenient Bride...and Baby by Shoshanna Evers 
Be notified when this book releases!

After her brother and his wife go missing and are presumed dead, Lauren Peters plans to raise their infant daughter. Her brother's will, however, stipulates that baby Callie can only be raised by a married couple. Lauren’s as single as they come.

Mack Hansen can’t stand idly by while his business partner’s baby is thrown into a foster home. As he sees it, there’s only one solution—he and Lauren will marry for the sake of the baby—and he’ll keep his attraction to her at bay.

 Lauren knows that Mack is all about business, including their marriage of convenience. But her unexpected feelings for him have her turned upside down. With passion sizzling between them, can Mack keep Lauren from stealing his heart…and becoming his wife for real?

Sign up for my New Releases Newsletter to be notified when The Tycoon’s Convenient Bride…and Baby releases!

Can’t wait? You might want to read Snowed in With the Tycoon, another sexy contemporary romance…which is out now!    

Monday, June 16, 2014

Changing a Book Title for a Self-Published Book

I used to think that you couldn't change the book title of an already-published book, because you'd lose all of your reviews and ranking, and have to start from scratch.

But, that only applies if you want to change the title of a book that was traditionally published, and then self-pub it with a different title (you will lose your reviews in that case). By keeping the same title as another edition, the reviews will transfer over.

You won't lose your reviews of a self-published book, however, even if you change its title!

You CAN give your title a makeover, by changing the book title (and cover) for a book that is already for sale. Here's how you do it:

  1. Go onto your self-publishing Dashboard (I'll use KDP as an example).
  2. EDIT the book details for the book whose title you want to change.
  3. Change the title (again, you're *not* uploading as a new book)
  4. Upload a new cover with the new title.
  5. Upload a new book-file that has the title page and copyright page updated.
  6. Change your blurb to include a notice to your readers, like this:

**Originally published in 2012 under the title Dominatrix Fantasy Trilogy Set: Spanked, Denied, and Collared

If the reader has already purchased the book, Amazon will stop them from re-purchasing it, and will send them the new updated covers, etc, to their Kindle. That way you don't confuse people, which would piss them off, if they bought the same book twice by mistake!

As you can guess, I gave the Dominatrix Fantasy series a makeover! As review after review came in, saying they were surprised to discover the books were romances, (not pure erotica as the titles and covers suggested), and as sales waned, I realized I needed to showcase what the books *really* are, by branding them properly.


AFTER the makeover:

Becoming Hers Trilogy Set by Shoshanna Evers

As you can see, both covers are professionally designed and look great, but the first cover and title screamed "FemDom P0RN" --not that there's anything wrong with that ;) 

The new title "Becoming Hers" and new cover says "erotic romance" - emphasis on romance!

These are the new individual novella covers and titles:

Over Her Knee by Shoshanna Evers

Denied by Her by Shoshanna Evers

In Her Care by Shoshanna Evers

For more information and for blurbs, excerpts, and buylinks, go to:
http://shoshannaevers.com/becoming-hers-series/ or click on the covers!

Tuesday, April 29, 2014

When Do I Need an Editor?

I just got an email asking a great question about editors.
Here it is, in part (personal info redacted for privacy):

"I am writing a book, which I have never done before, we were discussing help with the writing/editing/formatting and [redacted] suggested reaching out to you.

I am wondering if you could provide me with some direction and if you might possibly know the estimated cost of hiring someone for some help. I appreciate any insight, advice, suggestions etc."

This is my response, and if you are an aspiring writer, you may find it helpful as well!

There are several things to do before you even think about getting a profession editor.

First, finish the book!

Then, set the book aside for two weeks and don't look at it.

Then pull it out and revise it on your own (having some space from the book will help you see the problems in it).

When you feel like it's perfect, find a critique partner to swap books with. You'll read hers and give detailed suggestions, and she'll read yours and do the same. I recommend using the Track Changes feature in MS Word to do this.

This is an example of one of my own books during the editing process, using Track Changes with my editor (click the pic to make it bigger!):

You can find a critique partner (CP) by joining a local writing group, or even joining one online. Here's a post about how to do that.

Then, after you've revised according to what your CP suggests, send the book to beta-readers. Those are regular readers (not your mom, and not your friends) who will read your book.

Ask beta-readers questions like:

  • "At what point did you get a little bored and put the book down?" (shows where pacing lags or where the book lacks conflict)
  • "What didn't you believe could really happen?" (shows where you need to build motivation)
  • "What did you like best about (specific character)? What did you like least?"
  • "Did the ending of the book satisfy you? If not, what sort of ending would you prefer?"
  • "Is there anything else about this book that you think I should fix or change?"

Send it to at least three beta-readers. Ask them to be "brutally honest."

If everyone says the same thing, you know you need to change it. If one reader says it but the others don't, you don't need to change it. If it's a tie, tie-breaker is the author (you).

Then, after all of that is done, that is when you could consider hiring a professional editor. It's expensive, so don't skip the steps above!

Developmental plus line edits are usually about 2cents a word (which equals $5 per double-spaced page when using Times New Roman 12 point font). That means for an 80K word (320 pages) book, you'd pay $1,600.

If you plan on submitting your book to literary agents, then you don't need to pay for a professional editor (or a formatter, which is a different thing - they format the book into files ready to upload to the retailers. Check out Smashword's Mark's List for some good formatters)

If you plan on self-publishing the book, then you do need an editor. If you want to self-publish, download a FREE pdf of my ebook Successful Self-Publishing: How We Do It (And How You Can Too) at SelfPubBookCovers.com (that's my book cover company). If you want it in print, here it is.

There are some great freelance editors out there. Look for ones who used to work for big publishers, like Mallory Braus, who used to edit for Harlequin/Carina Press, or Megan Records, who edited for Kensington.

There are plenty of others, of course, but remember that cheaper isn't always better when it comes to edits! Also remember that any fool can hang up a shingle and call themselves an editor. Look for editors with experience and references.

Good luck with your book! Don't put the cart before the horse. Finish the book first and go from there. 

Sadly, most people who start writing a book never actually finish. If you can write "The End" then you are way ahead of most aspiring writers!!

All my best,